This Blog Post Will Change Your Life Forever

Every blog post starts with a headline designed to bash short attention spans and whore itself to search engines. The perfect follow-up? More text designed to keep those headline-victims captivated, cut up into sections that facilitate scannability.

It’s tried-and-tested formula:

1. Grab attention with a headline
2. Summarize everything with your first sentence
3. Flesh out all the interesting details in the following paragraphs
4. divide everything into sub-headings to facilitate scanning.

Follow this approach, and your readers won’t know what hit ‘em! So first things first: let’s start with the headline. Continue reading This Blog Post Will Change Your Life Forever →

1 comment • admin • July 26, 2010

Rico Mossesgeld is a Copywriting Bunny

Yep, that's me

I’m Rico Mossesgeld, a writer based in the Philippines working for Best of Media (BoM). I regularly contribute to Tom’s Guide and sometimes write on Tom’s Hardware.

I also write for Techie and Technograph (a personal project), both tech websites that cater to the Philippine market. I’ve written professionally since 2006, cranking out words like bunnies procreating.

My fifteen minutes of fame? My copy was once used as a placeholder for the Office of the President of the Philippines website. I never received credit for my contribution, but you can say my own government vouched for my writing.

True story

While I’m mainly a writer, I also have some experience with email marketing from my days at US Auto Parts (USAP). The team I worked with, under the superb direction of Alvin Jimenez, raised revenue by 500% within one year.

While at USAP, I also used my awesome Excel skills to create a worksheet that cut down email newsletter production time from one week to literally a day. Nested if-then formulas for the win!

For details on my contributions to industry and world peace, go here.

About the Site: Ricotheque derives inspiration from XKCD (tagline) and Chris Pearson (design). Expect to find my thoughts on writing, geekiness, technology, internet marketing, and self-indulgent ramblings. You’ve been warned.

16 comments • admin • July 26, 2010

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

1 comment • admin • July 26, 2010

Test Post

Just to see how what happens when there are multiple months.

admin • June 29, 2010